4 Factors That Define A Creative Agency

A common factor in all advertising agencies is to define themselves as “creative”, promising to innovate and catapult a brand towards success, which is why this word has become a two-edged sword, since being a constant in all Agencies are no longer attractive to potential clients, however, the advantage is that this word, well applied and backed up with the necessary arguments, will be the strongest letter of an advertising agency. What factors are the ones that make the difference and really denote creativity?

A common factor in all advertising agencies is to define themselves as “creative”, promising to innovate and catapult a brand to success, which is why this word has become a two-edged sword, since being a constant in all Agencies are no longer attractive to potential clients, however, the advantage is that this word, well applied and backed up with the necessary arguments, will be the strongest letter of an advertising agency. What factors are the ones that make the difference and really denote creativity?

Adopt the new

In an era marked by technology, it is an urgent need for advertisers to keep abreast of everything new that happens in the world, understand it and apply it correctly to advertising with the ability to generate a symbiosis with classic elements, without forcing messages or situations .

Find new ways to say the same

Currently it is difficult to surprise the consumer, since the great ideas have been exploited ad nauseam, that is why it is important to revolutionize those proposals so that they are able to impress and seduce the consumer. Originality can come from allegory.

Avoid complexity

Leo Brunett argued that the recipe for successful advertising consists of being simple, transcendental, attractive and fun, and is that many agencies in order to appear innovative and risky resort to complexity, which results in falling into the absurd, confusing the consumer and without contributing anything to the brand.

Impact in a timeless way

This point is linked to the previous one, advertising must be memorable, so much so that it manages to transcend for several years, for this reason it is very important not to constantly abuse passing fads that after a few days no longer generate impact, or characters with ephemeral fame that will cease to be remembered in the short term. Timeless advertising can be one that is self-explanatory without the need to delve into its context.

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