Las Vegas, NV - July 14, 2010- Advertising is the strongest weapon any company can have world over. Advertisements influence people and their lifestyles. And, companies are ready to spend billions of dollars annually to earn a substantial sum that advertising generates.
Advertising is an art form and not a mere clinical depiction of a product or service. The way a product or service is presented to the public makes all the difference, and that is why companies have no qualms about spending a lot of money to ensure that their advertisement is viewed by a large group of people and in return the advertisement enhances their visibility and increases the sales of their product or service.
Companies make use of any and every ounce of space they can find as advertising space. Billboards, public transportation, movies for product placement, schools, clothing, and the ubiquitous Internet are all realms of advertising space. Even then the advertising industry is constantly on the look out for new places and realms.
The United States has the largest advertising market in the world. The number one target market in the US is youth market, which is tech-savvy and spends over $70 billion a year. Most companies believe that the youth is more loyal to brands if this group is influenced in early childhood. That would explain why 90 percent of the advertisements during children programs are all connected to child-enticing products like food, drinks and toys. Companies resort to persuasive tactics to get the youth to spend money. Celebrities, actors, musicians and athletes are used to promote products like cereals, expensive clothes and even lifestyle choices.
Given this vast untapped youth market, the advertising industry is undergoing a major transformation. Advertisers are looking for new and innovative ways to communicated with consumers -- the youth -- who spend most of their time online.
Advertising companies are adopting new business models so that they can cater to the tech-savvy consumers online.
Search advertising is an important driver especially after Google opened the advertising gateway for online advertisement. Today, the advertisement industry cannot function without technology and ads are becoming more interactive and personalized. The common belief is that the online consumers, who spend hours on the Internet looking for products and services, will be the driving force of the advertising market in the future.
This change in the thought process had created enormous challenges and opportunities for advertising agencies and technology firms, who now have to work together towards a common goal -- getting results for their clients who expect them after spending billions towards advertising. This is especially true with regard to search-based advertising.
Many advertisers are using offline advertising to drive online traffic. As more and more websites have advertising capabilities to generate advertising revenues, advertisers and technology firms are realizing that there is still further room for growth and betterment.
This means that advertising agencies will have to change their mindset. They will have invest in and understand different technologies if they want to be successful. Advertising agencies would have to develop a technology roadmap, build in-house technology capability and identify partnerships. The agencies might even have to enter into new partnerships with technology firms if they do not have the know-how. While technology firms would have to learn to engage directly with advertising agencies and advertisers.
This would explain why there is a sudden spurt of a smorgasbord of “complete” advertising agencies offering a wide array of services under one roof rather than just the traditional ad creation and placement. Today advertising agencies are offering ad creation, ad placement, market research, total advertising campaign -- online and offline, website creation, graphics and much more. In fact, advertising agencies are fast turning into marketing agencies that offer all marketing and PR related services under one roof.
The changing landscape of the advertising industry has changed the way a product or a service has both online and offline presence, and how consumers view and use the product or service. There is no doubt that full-service advertising agencies have changed the way we perceive the advertising industry. These agencies have made the advertising industry more interactive and vibrant. Full-service advertising agencies have definitely paved the way for the future.
About Aguistic Creative Agency:
Aguistic Creative is one of the fastest growing advertising, marketing and public relations firms in Las Vegas.
Aguistic Creative Agency is a full service advertising, marketing and public relations firm headquartered in Las Vegas. The firm specializes in creatively and innovatively building brand identities for clients from a variety of industries and sectors.